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- November 24, 2017 - Edition #821 Circulation 4300+ Weekly - Ron Richardson - Editor -

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In this issue:

1. Notes from Ron (Editor): Generate Consistent Leads and Sales for Any Business...using LinkedIn

2. Internet News You Need: Black Friday Trends Around the World [Infographic]

3. Mobile Marketing: The 2018 Mobile Marketing Report: Stats You Need To Know

4. Feature Article: Master Your Holiday Email Marketing Campaigns With These Eight Tips

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Ralph Waldo Emerson

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1. Notes from Ron

"I'd like to we welcome all the current loyal
subscribers, as well as the new ones
coming aboard everyday."






Enjoy the read...
Have a great week!


Ron Richardson - Editor -
View Ron Richardson's profile on LinkedIn


 
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2. Internet Marketing News You Need

Black Friday Trends Around the World [Infographic]
In the US, most adults plan to spend money on Black Friday this year and an estimated $682 billion will be spent on that day. Those statistics come from mail management company Citipost Mail, according to an infographic the team there compiled with facts about Black Friday from around the world…
Read the rest

The Top Social Networks for Sharing Holiday and Life-Milestone Updates
Facebook is the most popular social network among consumers for posting updates about holidays and life milestones, according to recent research from Sprout Social…
Read the rest

How Americans Feel About Amazon, Apple, Facebook, Google, Microsoft, and Twitter
Americans would be most disappointed if Amazon, among major tech companies, were to disappear, and they would be least disappointed if Apple were to disappear, according to recent research from The Verge and Reticle Research…
Read the rest



3. Mobile Marketing


The 2018 Mobile Marketing Report: Stats You Need To Know
By:
Andrew Gazdecki 

The new year is approaching quickly, which means it’s a great time to look at the 2018 mobile marketing statistics and trends that have emerged over the past year. Refresh your knowledge about the mobile industry, because a lot has changed. Understand what is driving mobile activity, how it has evolved, and how you can take advantage of it as a business. This article is aimed at helping you make better-informed decisions about your 2018 mobile strategy.

Mobile usage

1. As of August 2017, there are over 3.5 billion unique mobile internet users. Source: Statista

2. Users spend on average 69% of their media time on smartphones. Source: comScore

3. Mobile devices will drive 80% of global internet usage. Source: Zenith

4. 50% of the time individuals spend on digital media is on mobile apps. Source: Comscore

Mobile app usage

5. There are about 8 million apps in the Google Play store, 2.2 million in the Apple App Store, 669K in the Windows Store, and 600K in the Amazon Appstore. Source: Statista

6. The total number of mobile app downloads in 2017 is 197 billion (a forecast). Source: Statista

7. The total number of iOS app downloads in 2016 was 25 billion. Source: App Annie

8. The total number of Android app downloads in 2016 was 90 billion. Source: App Annie

9. Despite the sea of choice for mobile apps available for both iOS and Android, in real life people tend to use only a few on a daily basis. The average number of apps people use is 9 apps daily, and 30 apps monthly. Source: TechCrunch

10. Mobile websites get more visitors than native apps. But those people spend a lot less time on mobile websites than they do on apps. Source: comScore

Mobile search

11. Mobile is the dominant platform for searches, as 48% of the buyers use smartphones to start searching with a search engine. Source: Google Research

12. 69% of consumers worldwide between the ages of 18 and 39 use mobile devices to research products before they buy. Source: AUM Core

13. Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%. Google Search is also one of the most popular mobile apps in the United States. Source: NetMarketShare

14. A “List of products” is the most important mobile website feature of local businesses, with “Opening hours” and “Price list” following closely after. Source: Statista

15. 78% of mobile searches for local business information result in a purchase. That’s higher than from any other kind of device. Source: comScore

Mobile spending

16. Mobile-influenced offline spending is already over $1 trillion. People do heavy mobile research before indulging in offline purchasing in almost all categories. Source: Forrester

17. 90% of smartphone owners use their phones while making purchasing decisions in a brick and mortar store. Source: Marketing Land

18. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. Source: Nectafy

19. When people search on mobile, it tends to lead to action: 92% of those who searched on their phone made a related purchase. Source: Think With Google

20. 57% of users say they won’t recommend a business with a poorly-designed mobile site. Source: socPub

Mobile advertising

21. Google drives 95% of all US paid search ad clicks on mobile. Source: Search Engine Land

22. In 2017, mobile devices account for 61.9% of Google’s paid-search clicks – up from 53% in 2016. Source: iProspect

23. It’s estimated that US mobile search spending will reach $25.11 billion in 2018 and $28.25 billion in 2019. Source: AUM Core

24. 87% of Facebook’s advertising revenue comes from mobile. Source: AdWeek

25. By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending. Source: MarketingLand

Mobile marketing

26. 68% of companies have integrated mobile marketing into their overall marketing strategy. Source: Salesforce

27. 71% of marketers believe mobile marketing is core to their business. Source: Salesforce

28. 83% of mobile users say that a seamless experience across all devices is very important. Source: Wolfgang Jaegel

29. 83% of B2B marketers said mobile apps were important to content marketing. Source: Strategy Trends

Conclusion

These statistics help us turn data into information, allowing you to make informed and rational decisions about your small business’ mobile presence and strategies. An important trend that hasn’t been covered in the stats yet is the blurring lines between the mobile web and apps. As Applause states “If responsive Web design was cutting edge in 2012, then Progressive Web Apps are what astute developers are focusing on in 2017.” In the year 2018, we will be able to gather a lot more data on Progressive Web Apps. So keep an eye out for this emerging trend!

About the Author
Bizness AppsView full profile ›



4. Feature Article

Master Your Holiday Email Marketing Campaigns With These Eight Tips
By:
Scott Heimes

Halloween is in the rear-view mirror, and Thanksgiving is just ahead. It's official: The holiday season, for brands both online and off, is off and running. It's a high-risk, high-reward period, and standing out from the competition may be the difference between financial success and failure for the year.

For many organizations, that means getting a lot of messages out to a lot of recipients—fast and often. However, doing so—especially over email, risks overwhelming and annoying potential customers.

Getting holiday season email delivered and opened without irking your recipients is a challenge; fortunately, we've compiled eight tips, tricks, and learnings from 2016's holiday season that should help you refine your emails to bring your organization more cheer.

Let's take a look.

1. Look to the prior year

Year to year, holiday marketing campaigns should be distinct, but each campaign should take into account what has worked before. Look at previous holiday campaigns to identify what email copy worked and what didn't. Look into where customers are coming from when they clicked a link and what time of day they did so. Those are elements that can help inform a winning holiday email strategy.

2. Don't flood consumers with your emails

Consumers are bombarded with advertisements each holiday season. Yours will be among them. Avoid annoying your recipients and maintain a good reputation by moderating your email cadence during the holiday season. How? Easy: Ask your recipients—before and during the holidays—whether they'd prefer to opt in or out of holiday-related emails and how often they'd like to receive them.

3. Don't worry over personalization (too much)

For email marketing, the typical mantra is "personalization, personalization, personalization." Though that approach is valid for the vast majority of the year, it takes something of a backseat during the holiday season.

According to SendGrid data, the unique open rate for personalized emails during the holiday season is 15%, compared with 17% for un-personalized emails. The most important element in holiday emails, we found, is the value that the message provides to the consumer.

If you think your organization should send personalized emails during the holiday season, then prioritize your most engaged subscribers with special offers, previews of shopping holiday deals, and the like. Doing so ensures your most engaging offers reach your highest-value subscribers, who can also act as an early testbed for holiday messaging.

4. Avoid emoticons and symbols in the subject line

Emoticons are a popular medium to connect with consumers, but they don't belong in the subject line of your marketing emails. In fact, according to our numbers, using emoticons in the subject line could drop engagement by up to 5%. Moreover, symbols, such as "%," "#," and "!" increase the likelihood your message will be sent to the spam folder.

5. Less is more

In 2016, the most popular email subject lines were only seven words long. But don't be afraid of going even shorter! We've found that shorter subject lines, even down to two words, tend to correlate with higher engagement.

6. Separate your streams

If your organization is running an email campaign this holiday season, then it'll be running at least two different email types: transactional and marketing. Construnct the two with separate IP addresses and domains in order to monitor the reputation of each and prevent any cross-contamination if issues arise in your transactional or marketing emails.

7. Drop the deadweight

If an email address doesn't click or engage with your content within 12 months, then delete it from your lists. Cleaning your email lists may sound counterintuitive during such a high-traffic period, but sending email to unresponsive recipients risks capturing the ire of ISPs.

That's because old addresses can filter your messages into spam folders, which signal an unwanted email to ISPs. If enough such signals are sent, your messages could be filtered, blocked, or blacklisted by an ISP. That is not something an organization should deal with during the holiday season.

8. 'Black Friday' gets the black mark

Quick: how many times will a consumer encounter the terms "Black Friday," "Super Saturday," or "Cyber Monday" during the holiday season? The answer: too many times. It's easy to overload readers and recipients with these terms because they're used too often in messaging material during the holiday season.

In fact, we've found that subject lines mentioning a shopping holiday, such as Black Friday, tended to perform worse than those that do not. Avoiding these terms in your emails can help your message stand out from the noise.

* * *

Email marketing and email delivery are both an art and a science—especially during high-traffic periods. Don't be afraid to experiment (and test!) with your email program during the holiday season, but avoid using tactics that lower your engagement and boost the likelihood your messages will be marked as spam.

Keep your messages brief and straight to the point, and measure email engagement. Happy sending!

About the Author
Scott Heimes is CMO at email-delivery service SendGrid, where he is responsible for SendGrid’s brand strategy, driving demand for its solutions, and leading global marketing operations.

LinkedIn: Scott Heimes - Twitter: @ScottHeimes

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