Helping ONLINE & OFFLINE Businesses Get MORE Customers
- June 16, 2017 - Edition #803
Circulation 4300+ Weekly -
One father is more than a hundred schoolmasters
"AdsMarket Top Sponsor Ad"
Notes from Ron:
like to we welcome all the current loyal
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2. Internet Marketing News You Need
News, Real Concerns: How Misleading Content Affects Advertising [Infographic]
the hype, most marketers not investing in hot new technologies
3. Mobile Marketing
An Introduction to Marketing Your Mobile App
It’s important to refine your target
audiences precisely even if you already identified these target markets when
you researched your idea. Reaching a niche audience—one that will respond
positively to your app—may be the most effective way to spark word-of-mouth
When creating your marketing plan, you should research and set out the following items:
The key marketing strategies you should consider are:
It’s a good idea to find at least 10-12 of
your friends and family members to help you test and improve on the iterations
of your app. Once your launch date draws closer, encourage them to spread the
word about it and help build interest in your launch.
4. Feature Article
Marketing and Sales Mistakes to Avoid in 2017
The following three, when ignored, become some of the most common mistakes that lead to the midyear panic attack.
Common symptoms are simply structural; these are two separate functions, and the CEO doesn't hold them accountable for being aligned. Another common reason is they view the sales and marketing relationship as a baton handoff instead of an ongoing partnership: Often, Marketing generates leads, gives them to Sales, and then Sales does its thing.
If you haven't by now this
year, get on it ASAP. As the adage goes, "you get what you measure."
If you haven't done this in the
past, you may need to reset expectations on lead numbers. Most organizations
could benefit from having a higher bar for qualifying sales leads. The result
may be fewer leads, but higher-quality leads that result in more business and a
higher likelihood that Sales will follow up.
· If the marketing department is backing up the lead truck to the sales department and dumping leads on Sales, it's time to redefine your process. What is the follow-up expectation? Within 24 hours? How many touches is the minimum before Sales moves on?
· Quarterly reviews are recommended, as they give you enough data to see what is working and what is not. They also allow time to change course and affect the remainder of the year.
Anyone who has pitched the CFO for more money without citing tangible numbers knows that's as effective as fishing in a roadside puddle.
If the ROI of marketing and sales activities is not clearly communicated, then funds and attention are not dedicated for new tools or staff. Obviously, if you can attribute your activities directly to revenue, you'll have the most compelling of arguments. But that isn't always possible.
· Though simple feedback may not be the "holy grail" of attributing content to revenue, it's logical that pieces of content with higher feedback ratings are probably helping sales reps move deals through the sales funnel.
· if your organization is more sophisticated and can do so. It will knock the socks off your CFO. With sales-enablement technology tied to your CRM and content, you can show which pieces of content move deals through the sales stages and ultimately result in new revenue.
Often, when things are going well and the company is in a growth phase, it's easy to become complacent. But before complacency becomes a killer, carve off a portion of your budget and start piloting new approaches.
has been around for many years, and it's now a popular topic in the sales and
marketing blogosphere, but very few companies have implemented an ABM approach.
Start small with your perfect target market and a small group of accounts.
Allocate the right resources to truly customize the content and see what you
can produce. It's likely that those who execute well will achieve higher ROI
than those that don't implement ABM in the very near future.
tech stack has improved marketers' ability to automate and deliver highly
relevant, targeted content during the marketing process. New Sales tech
products are constantly hitting the market with the promise of doing for Sales
what martech did for marketers.
· Many of the sales tech products are using artificial intelligence and predictive analytics, to help tell you what to do before you know what to do. Even if your current strategy is working, wouldn't you like to know where your future strategy should go?
At the end of the year, sales will be measured by revenue. Marketing should be measured against revenue as well.
In today's digital word, old tactics will continue to dwindle in effectiveness. Now, more than ever, your sales and marketing teams need to be collaborating to achieve common goals and using the sophisticated technology available to them. For most B2B organizations, that probably also means looking at processes to improve their sales execution, and they will need to take advantage of technology to automate sales activities, processes, and administrative tasks. A 2016 Gartner report predicts, for example, that by 2018 manual data entry by salespeople will be cut in half due to the adoption of sales productivity tools. If streamlining processes isn't on your long-term radar yet, now is also the time to start doing research.
So start mapping your long-term strategy and your short-term actions. And don't panic: 2017 is far from over.
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