Helping ONLINE & OFFLINE Businesses Get MORE Customers
- March 23, 2018 - Edition #835
Circulation 4300+ Weekly -
is the ability to adapt to change.
Notes from Ron:
like to we welcome all the current loyal
2. Internet Marketing News You Need
Marketing Freelancers: Top Trends and Challenges [Infographic]
Complete Guide to Snapchat Advertising Targeting Options [Infographic]
Do Different Age Groups Consume Online Content? [Infographic]
3. Mobile Marketing
Creating an app takes forethought, clear direction, and smart execution. It's an investment in both your money and your time, so you want to get it right. Mobile app development company has created an that walks you through eight steps to take your app from idea to reality.
But before you even come up with ideas, you'll want to answer basic questions, such as why your business needs an app and what you should ask when researching app development partners.
Next, you'll want to evaluate and secure your app idea before you move into the final steps of actually starting and optimizing the app development.
About the Author
4. Feature Article
But how is blockchain fundamentally going to change marketing as we know it?
The rumors are true—blockchain is here to stay—and it's time to truly understand its scope and impact.
First things first: blockchain is not synonymous with Bitcoin.
Now let's get to the basics before we move ahead:
is the best-known of cryptocurrency. Blockchain technology was invented for this type of currency, but there are other currencies, such as Ethereum, Ripple, and Litecoin.
Here's a fun video from PCMag that explains how Blockchain works:
The most important thing about blockchain is that it's going to change the way we do business. It's an innovative way of interacting with consumers, and it revolutionizes how consumers will handle their place in the business ecosystem.
Blockchain is outside of any bank or government, so there's no central authority regulating it. That peer-to-peer element of the technology has some interesting ramifications in consumer data empowerment and self-sovereignty.
For example, consumers can have more control over their own data and more transparency into how that data is used and shared.
The evolution of TV and Web advertising eventually led to issues with ad fraud, bots, and more, so the ad tech industry produced new companies specifically to solve those issues.
Offering a higher level of transparency to consumers increases the level of trust between brands and consumers. Blockchain means that new ads and new experiences that engage with consumers in a more transparent way will emerge, causing the overall ecosystem to also evolve.
example, consumer confidence was boosted when Walmart and IBM worked together
recently, . The partnership made Walmart's supply chain process more
transparent by using blockchain to digitally trace where its pork products came
Verify ad delivery, confirming that a real person saw the ad for the contractually bound duration.
Verify engagement with or performance of any ads delivered.
Prevent the same ad from being overserved to anyone, and ensure optimal frequency.
Pay publishers, tech companies, agencies, contractors, and others who should be compensated for the creation, delivery, or performance of the ad.
Pay consumers for use of their implicit data, such as behavioral or psychographic data.
also will help improve ad buys for marketers, .
Companies will better understand whether the people viewing their ads are
members of their targeted audience and avoid wasting ad spend in the process.
good example of this approach is , a company that uses a native token (a form of
cryptocurrency) to establish a trusted ad space. In that space, campaign
auditing and cryptographically secure impression tracking are provided to
users, allowing companies to make sure they get the advertising they pay for,
has the potential to "clean up" our industry, but it isn't just for
ad tech: It's going to affect
Declining consumer attention is a persistent challenge for marketers. Although we now encourage and reward people with content, with blockchain we can also address that attention issue using a real-world reward, such as cryptocurrency.
brands are doing just that. Cryptocurrency is "the biggest game-changer to
hit customer loyalty programs since the introduction of frequent flyer points
more than thirty years ago," according to .
Chanticleer Holdings Inc. recently made headlines after its owned brands (American Burger Co. and Little Big Burger) launched a cryptocurrency loyalty program, reports Mashable.
And though cryptocurrency isn't "owned" by the brand in the same way loyalty points are, it increases trust that only blockchain can provide—which is a win for brands.
That method not only proves authenticity of the product but also allows customers to scan product tags with their smartphones to discover more about the brand, including who modeled the product, for example.
The only way blockchain can hurt marketers is if they're not exploring, getting involved, and digging further into the concept.
Marketers need to envision future stakes (What is that big, disruptive vision? How can blockchain help improve business workflow? How can you establish a better connection and trust with your consumer?) then work backward from that vision to make it a reality.
Blockchain and cryptocurrency can help marketing efforts in endless ways, and in the process provide increased trust for consumers looking to buy from brands.
We'll see implementations of new ideas, privacy centers, and greater consumer involvement and active participation in the advertising process and ecosystem.
Marketers' roles in the industry will evolve as blockchain paves the way for the necessary shift in what we can do for clients.
About the Author
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