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- July 23, 2010 - Edition # 502 -
Circulation
4300+ Weekly -
Ron Richardson
- Editor -
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In this issue:
1. Notes from Ron
(Editor):
Headin back home soon...
2.Internet Marketing News
You Need:
New Domain .Co Opens for Business With $350K
Overstock URL
3. Recommended Reading: The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
by Stephen R. Covey
4. Feature Article:
How Do Search Engines Work - Web Crawlers
5.Marketing Resources:
New Subscriber Ads |

Always remember that the future
comes one day at a time.
Dean Acheson |


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In Remembrance of
September 11, 2001

As Featured
On

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And don't
forget...

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1. Notes from Ron:

"I'd like to
we welcome all the current loyal
subscribers, as well as the new ones
coming aboard everyday."
I'll be finally getting back home to Alberta on
Sunday...so things will be getting back to normal...
Enjoy the read...
Have a great week!
Ron Richardson
- Editor -

Quick Thoughts
Subscriber ads...Be
responsible! Always do your own Due
Diligence before responding to any offer.
If you have any questions or comments or
anything at all, just
Send me an email
I respect the privacy of my subscribers, your information
will NEVER be sold, rented or shared with a third party.
Business Opp
News Privacy Policy
Please note that All Links will open in a new window.
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2. Internet
Marketing News You Need
Dr Pepper Facebook Blunder Is Latest in a String
of Risky Promotions
Will Dr Pepper can its social media agency over "1
cup"? Whether or not the beverage brand will retain
the services of U.K.-based Lean Mean Fighting Machine
appears an open question after an embarrassing
Facebook development over the weekend.
Read the rest
New Domain .Co Opens for Business With $350K
Overstock URL
Many a joke has been told about how difficult it has
become to find a decent .com address. But today the
search for an Internet domain name became a bit
easier - if also a bit more pricey.
Read the rest
Google Loses Search Share to Yahoo, Microsoft in
June
Search giant Google saw its share of U.S. searches
dip during the month of June, while searches on
Microsoft and Yahoo sites grew, according to data
from comScore. Overall, Microsoft now accounts for
12.7 percent of U.S. searches, and Yahoo for 18.9
percent. Google's dominance of the space dipped by
over a percentage point, month-over-month, to achieve
a 62.6 percent share in June, meanwhile.
Read the rest
10 Missed Opportunities in Search Engine Marketing
in Japan
Japan is a highly developed "wired" country, has a
similar e-commerce infrastructure, uses both Google
and Yahoo, and is the global leader in blogs and 3G
mobile usage. Yet the failure rate among
multinational search marketers trying to succeed in
Japan is by far the highest in the world.
Read
the rest
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4. Feature Article-
How
Do Search Engines Work - Web Crawlers
By Ron Richardson - Editor -
It is the search engines that
finally bring your website to the notice of the
prospective customers. Hence it is better to
know how these search engines actually work and
how they present information to the customer
initiating a search.
There are basically two types of search
engines. The first is by robots called crawlers
or spiders.
Search Engines use spiders to index websites.
When you submit your website pages to a search
engine by completing their required submission
page, the search engine spider will index your
entire site. A spider is an automated program
that is run by the search engine system. Spider
visits a web site, read the content on the
actual site, the sites Meta tags and also
follow the links that the site connects. The
spider then returns all that information back
to a central depository, where the data is
indexed. It will visit each link you have on
your website and index those sites as well.
Some spiders will only index a certain number
of pages on your site, so don't create a site
with 500 pages
The spider will periodically return to the
sites to check for any information that has
changed. The frequency with which this happens
is determined by the moderators of the search
engine. It is so important to continuously
create new, relevant content for your site.
Every time you add new content, the spiders
will be alerted and crawl your pages more
often, giving you a higher ranking in the
search engines.
A spider is almost like a book where it
contains the table of contents, the actual
content and the links and references for all
the websites it finds during its search, and it
may index up to a million pages a day.
Example Excite, Lycos, AltaVista and Google.
When you ask a search engine to locate
information, it is actually searching through
the index which it has created and not actually
searching the Web. Different search engines
produce different rankings because not every
search engine uses the same algorithm to search
through the indices.
One of the things that a search engine
algorithm scans for is the frequency and
location of keywords on a web page, but it can
also detect artificial keyword stuffing or
spamdexing. Then the algorithms analyze the way
that pages link to other pages in the Web. By
checking how pages link to each other, an
engine can both determine what a page is about,
if the keywords of the linked pages are similar
to the keywords on the original page.
So don't go keyword stuffing on your site. A
good site will have about a 6% keyword density
on it. So out of every 100 words on the page, 6
of them will be your main keywords. If you try
and stuff to many keywords thinking you'll get
higher rankings...think again. Not only will
your content be deemed 'spamdexing', but it
will tend not to make much sense to your
readers.
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