Helping ONLINE & OFFLINE Businesses Get MORE Customers

- August 18, 2017 - Edition #808 Circulation 4300+ Weekly - Ron Richardson - Editor -

Subscribe below...
As my Thank You
you'll get
Private Label Rights to 25 "How To" Videos…

Plus You’ll get 46 Audio Training w/ PLR.

  • Sell and keep 100% of the profits…
  • Add videos to paid membership site…
  • Use as a One Time Offer etc…

We respect your email privacy


In this issue:

1. Notes from Ron (Editor): Generate Consistent Leads and Sales for Any Business...using LinkedIn

2. Internet News You Need: AI and predictive analytics: What does the future hold?

3. Mobile Marketing: How to Market Your App So It Finds Worldwide Success (Infographic)

4. Feature Article: Why Your Paid Social Is Failing, and Best-Practices for Social Advertising

5. Subscriber Ads:



If you’re tired of the 9 to 5 routine and

feeling unfulfilled with your job…

Then click below for a free video series.

It could be the answer you’re looking for.


Only I can change my life. No one can do it for me.

Carol Burnett


Let me show you how you can earn

Part or Full time income in 8 different ways

1. Notes from Ron

"I'd like to we welcome all the current loyal
subscribers, as well as the new ones
coming aboard everyday."

Enjoy the read...
Have a great week!

Ron Richardson - Editor -
View Ron Richardson's profile on LinkedIn

Need help...Contact Me Here...

Follow me here...
Twitter  Facebook  LinkedIn

2. Internet Marketing News You Need

AI and predictive analytics: What does the future hold?
Advances in AI and predictive analytics will have ramifications beyond business’s technological capabilities. Organizations will face new challenges in terms of skills, implementation and more. How can marketers prepare for change?...Read the rest

How challenger banks are revolutionizing the banking customer experience
Few industries have proven immune to digital disruption. Even the banking industry, filled with companies that have tens and even hundreds of billions of dollars in assets and hundred-plus year histories, is finding itself under siege from startups that aim to take their place…
Read the rest

How to choose the best CMS for your business
Choosing the right Content Management System for your business can be overwhelming. The abundance of options and dizzying choice of features can make it difficult to work out which is the best fit for your business…
Read the rest

Do You Want To Make Money Online Today? Here's How...

Get the cloud-based Affiliate Content Profits App for 100% FREE Today:

3. Mobile Marketing

How to Market Your App So It Finds Worldwide Success (Infographic)
Rose Leadem

You should be thinking about how you can reach people from all corners of the globe.

With the abundance of 
apps available today, it’s important to reach and appeal to as many people as you can, so you should be thinking about how you can reach people from all corners of the world.

To begin marketing your app to different places around the globe, start by pinpointing which countries you want to target. These countries should have high smartphone usage, and you need to make sure that your app would provide them with something they don’t already have.

A big obstacle of going international with your app is localization. That means adapting your app to specific languages and cultures of your target countries. You’ll also have to discover the most popular app stores in every country, and make sure you can get into their networks.

To learn how you can successfully market your app internationally, check out Click here to view Translate By Human's infographic.

About the Author
Rose Leadem is an online editorial assistant at Entrepreneur Media Inc.  Read more

4. Feature Article

Why Your Paid Social Is Failing, and Best-Practices for Social Advertising
Jen Kern

As social media marketers, we have direct, 24/7 access to the world's largest focus group—and they have a lot to say.

Social marketing is different from other marketing tactics because it's a medium where your audience talks back—immediately, directly, and sometimes not in your favor.

So, if you're developing a social advertising strategy using the same one-way approach you would for a PPC ad, email campaign, or TV spot, you're missing the point... and a huge opportunity to capture market share.

Brands succeed on social when their messages are two-way conversations that tap into their audience's preferences and deliver a more personal (dare I say "intimate") and live experience. The smartest social brands engage in these real-life conversations using social media listening, which stitches together data from across the major social media networks—factoring in sentiment, demographics, engagement levels, and earned media trends.

For example, a leading video game brand uncovered a significant social trend by searching earned and owned social media for the phrase, "I want the new [game name] but it's too expensive." The company then tagged the people posting this type of content; the minute the game went on sale, the brand reached out to those people to inform them of the sale. As a result, the company sold 70,000+ copies of the game.

Social listening data is gold for a social media advertiser. "The holy grail of social media is using custom audiences to get very specific messages to a very targeted audience," according to WordStream Founder Larry Kim. That same video game brand could subsequently serve up relevant coupons (and content) to that audience via social ads for ongoing engagement.

Although paid social and social listening often live in different areas of the marketing team or even the company, when brought together they have the power to create much more relevant messaging and advertising.

Here's how.

Before the campaign:

         Understand your audience beyond basic demographics.

         Identify new audiences to target based on similar attributes.

         See what your competitors are already doing and how you can stand out.

During the campaign:

         Optimize ads on the fly, based on real-time feedback.

         Monitor feedback to augment the positive and minimize the negative.

         Identify trends, audience segments, networks, and sentiments based on campaign reception.

After the campaign:

         Measure effect on earned social media: Is your message catching on beyond the walls of your brand?

         Gain insights into purchase intent.

         Prove the true value of campaigns.

Wed Social Listening to Paid Ads for Social Success

It's worth re-emphasizing that social media advertising is different from other types of advertising because social media is a dialogue, not a monologue. Accordingly, you must adopt a "listen first" approach when creating a social advertising strategy in 2017.

Simply put, people no longer want to hear you talk about yourself or your product. They want to hear you talk about them and the things they care about.

But nailing down your social listening strategy is just the beginning. To master social media advertising, a holistic approach—combining social listening with paid social ads—is the 1-2 punch to social success.

In truth, and somewhat sad and sobering news, is that most social media sites are now "pay-to-play." It's no longer strategic or effective to rely on organic reach. With organic posts reaching fewer and fewer people, 91% of brands now use Facebook ads. In fact, organic reach for branded ("owned") Facebook pages has hit an all-time low at around 2%, and organic reach per post continues to decline rapidly every day.

But don't despair, just change your focus to learn more about how advertising strategies can alleviate this pain.

There are two main types of social advertising strategy: one-off campaigns and ongoing boosting. Both are important, and they should be used in tandem. One-off campaigns can often run independently of your organic efforts, whereas ongoing boosting takes organic content and gives it wings:

1.    One-off campaigns: These are more like traditional advertising campaigns and should be integrated across all your channels. Often called "dark posts," these are shown only to the audiences you choose, allowing for greater tailoring and targeting.

2.    Ongoing boosting: With organic reach diminishing, many brands make a habit of putting money behind their posts, or at least the best-performing ones, to reach more of their fans and followers and increase page engagement. These boosted posts can also be targeted to brand new audiences to bring in new followers, leads, and customers.

Best-Practices for Social Media Display Ads

Though it's critical to first gain a deep understanding of your buyer personas through listening to create successful social ads, it cannot be overstated that the look and feel of your ad has to also be exceptional.

You're not just competing with other brands for attention; you're competing with people's friends, family, pets, and favorite celebrities.

Grabbing attention under these circumstances isn't easy, so make sure your ads are intriguing, high-quality, and visually appealing. To get you started, here are the top five visual best practices:

1.    Make your branding subtle. You're spending money to get exposure for your business, so ensure your ads are still recognizable through connective elements, such as small or subtle logos, brand colors, figureheads, or style of photography. But make sure your branding doesn't overshadow your message.

2.    Use high-quality imagery; lighting is key. Whether you're going with a design, video, or photograph, make sure that imagery resonates with your audience. What's more, like a bad user experience on a website, blurry or grainy photos are a turn-off. If you are taking your own photos, use natural light whenever possible.

3.    Learn photography composition rules. Take some time to learn best-practices, such as the rule of thirds, the beauty of symmetry, or the importance of having a focal point. They will help you simplify your images, focus on one concept at a time, and blend in naturally while also standing out.

4.    Run tests to avoid ad fatigue. For the best performance, update your ad creative every one to two weeks. If everyone in your target audience has already seen your ad multiple times, continuing to use the same ads gets expensive and it can negatively affect the way your audience perceives your brand.

5.    Keep copy to a minimum. A picture is worth many words, so keep your copy concise and within the headline or text sections of your ad, rather than cramming copy into your image. For maximum deliverability, keep text to less than 20% of your total image.

* * *

The new era of social media advertising offers companies a huge opportunity to start listening better and serving up more personalized, compelling messages where their target audience lives and breathes every day.

Social media is a two-way street; so, with every ad you serve, listen to your audience—both before creating your ad and during the campaign—to be in tune with their personal styles, behavior, and responses.

A continuous feedback loop of social listening, engagement, and analysis will help you create smarter social media campaigns for the remainder of 2017.

About the Author
Jen Kern is CMO of Tracx, provider of an all-in-one social media management platform that helps social-savvy companies hear and react to the full conversation online.

LinkedIn: Jenifer (McGregor) Kern Twitter: @jennifer_kern

5. Subscriber Ads  

Are you feeling frustrated with your business not growing? I was too! CLICK HERE for instant access. There is an online community that is here to support  and teach the exact steps you need to succeed online. There’s no guessing games or confusion, just results. CLICK HERE

Thank you,
John & Joy

Is your business not working? This will help!

Free videos series reveals how you can learn online marketing from top achievers. Are you trying to go alone? Check out the video series and feel the support you deserve to take your business to the next level. Ready for real results? Click here: 

The SINGLE TRUTH About Making REAL Money Online…

And The Simple 4 Step System That Unlocks 9 Red Hot Income Streams,
And Allows You to Make Up To $2,621.17 In The Next 7 Days...
All On Complete Autopilot!
Click Here Now For Instant Access

The secrets to building a online business is revealed. Watch this Free Video!

Learn how to make a fortune from Bitcoin
There are fortunes being made everyday from Bitcoin Our turn key system shows you step-by-step how to profit from the emerging world of cryptocurrencies. Learn and earn about Bitcoin now

The Biggest Mistake Online Marketers Can Make!

Are you trying to go at it alone? Overwhelmed with info?
There is a solution!
Find someone who has already achieved what you want and...
Let them guide you every step of the way! Makes sense right?
Don't know where to find a mentor?

Start an Online business?

Going it Alone is the Worst mistake you can make!
Online Marketing should be engaging and fun.
We work as a peer team to help you succeed
Ready for results:

Opportunity to become an affiliate with an international gold company.
Currency can be a big problem in a trouble market.
This is where gold comes into play for our customers.
Currencies can collapse and stocks tumble, But gold will be
stable. For more information on this opportunity go to
Join us at Karatbars.

We need people that want to generate 3k weekly.
You can bank up to $3,000+per month working just 60 minutes per day using this new crazy money shortcut! If you work this program to its full potential, you can earn huge sums of money easily online.
Call Steve 1-417-894-1720

If you’re sick and tired of constant overwhelm, spending more than you make, and putting your dream life on hold..

This is the most important message you’ll ever read,  FREE! "The Simple 4 Step System That Unlocks 9 RED HOT Income Streams And Reveals How You Can Make Up To $2,187.87 In The Next 7 Days, All On Complete Autopilot!"

Click right here for instan

Want to make a six figure income online within 6 to 12 months in your spare time working from home?

No experience necessary, you don’t need to have a particular set of skill, nor have your own product to sell. You don't even need to be technically savvy. 

Click here to take the first step!

The Biggest mistake Online Marketers Can Make.

 Are you trying to do it alone? Overwhelmed by too much information? I was too!

 There is a solution!

Click here for instant access 

Please note:

Publishing subscriber's ad does not imply endorsement of content or program. Ad content is the sole responsibility of the advertiser and discernment of the ad content is the responsibility of the reader. The publisher is not responsible or support any income claims that may be represented in any of the subscriber ads. If a subscriber would like their ad to run again, Business Opp News must be notified with the ad copy by the Wednesday prior to Fridays publishing.

Disclaimer: Although all of the bonuses that are given away via Business Opp News, by Business Opp News/Ron Richardson or Richardson Group Holdings (excluding those found in subscribers ads/Priority ads/QNE ads/highlighted ads/solo ads) are free, some may contain my affiliate link that may result in a sale for which my company will receive a commission from. SOme of the links through out the newsletter may contain my affiliate link that, if purchased through, my company will make a commission.

Our quotes are from

The publisher is not responsible for broken links in the advertisers ad copy.

Subscriber ads...Be responsible! Always do your own Due Diligence before responding to any offer. Click Here for Link Exchanges
I respect the privacy of my subscribers, your information will NEVER be sold, rented or shared with a third party. Business Opp News Privacy Policy

Enter a long URL to make tiny:

social media marketing services

PLR Reports & Complete Marketing Packages