Helping ONLINE & OFFLINE Businesses Get MORE Customers

- February 16, 2018 - Edition #831 Circulation 4300+ Weekly - Ron Richardson - Editor -

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In this issue:

1. Notes from Ron (Editor): Generate Consistent Leads and Sales for Any Business...using LinkedIn

2. Internet News You Need: Top 10 Typography Trends of 2018 [Infographic]

3. Mobile Marketing: Four new search trends in mobile app discovery

4. Feature Article: Creative Trends We'll Be Seeing More of in 2018 [Infographic]

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1. Notes from Ron

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2. Internet Marketing News You Need

Top 10 Typography Trends of 2018 [Infographic]
Now that we've covered design trends in 2018 and key typography terminology, let's put those findings together as we explore an infographic by Web-design and marketing agency Branex…
Read the rest

The Retail Email Marketing Tactics Consumers Appreciate Most
Consumers say the inclusion of relevant product recommendations is the email approach that they appreciate most from retailers, according to recent research from Liveclicker and The Relevancy Group…
Read the rest

IT Buyer Behavior: Top Research Channels and Loyalty Drivers
IT buyers tend to research products/services across a wide range of online channels, prefer to be contacted by vendors via email, and favor firms with excellent customer support, according to recent research from Spiceworks…
Read the rest

3. Mobile Marketing

Four new search trends in mobile app discovery
Brian Solis

Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download.
Recently, Google reported 80 percent of users churn within three months of downloading an app.

Meanwhile, over on TechCrunch, a study showed people only interact with a total of 30 apps per month. Those numbers are fairly significant, but not surprising considering the large number of apps available.

Not every app downloaded will resonate with people, and not everyone can design a “must-have” app like Snapchat, Candy Crush or Pokémon Go. Popular apps have an exceptional amount of talent, backing and luck involved in designing a long-lasting hit, and they must also continually compel users to open and interact with it.

So, besides a small miracle, how can new app marketers break through the noise?  Let’s take a look at four new growth trends in mobile app discovery.

Mobile app discovery trends

It certainly takes more than trendiness and novelty to deliver what a growing number of connected consumers seek. According to new research from Google, consumers are searching for what’s important to them via mobile devices. In doing so, they are literally expressing what they want. These cues set the stage for app marketers to find people who will love their app.

Last year, Google identified four year-over-year (YoY) growth trends in how consumers are explicitly searching for what they want. Across all app searches, people signaled they’re actively seeking to…

  • Become more productive and discover new conveniences.
  • Learn new things and refine their skills.
  • Improving mind and body with apps to stay in shape physically and mentally.
  • Better manage their finances or find ways to save money.

Following are more details about the four new app-related trends Google identified.

View the Four new search trends in mobile app discovery

While these are just four of the many trends in mobile app discovery,  it is clear consumers are becoming increasingly empowered and specific in how and what they search for in apps. These Google search trends demonstrate that successful apps don’t have to be all things to all people.

Taking a user-centered view to see how people search and what they are seeking, modern marketers can learn how to precisely target new users. Their mobile search behavior says everything. App marketers who want to better attract and captivate users must invest in intelligent, AI-powered marketing platforms to translate readily available user data into the value and utility mobile consumers seek.

Consumers are expressing exactly what they want every day. The question is, are you listening and taking the right steps to become discoverable and a staple in their mobile lifestyle?

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About the Author
Brian Solis is Principal Analyst at Altimeter Group, a Prophet company. Solis studies the effects of disruptive technology on business and society. More importantly, he humanizes these impacts to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation. Brian has authored several best-selling books including What’s the Future of Business (WTF), The End of Business as Usual and Engage!. His latest book “X,” explores the intersection of where business meets design to create engaging and meaningful experiences. Twitter @briansolis

4. Feature Article

Creative Trends We'll Be Seeing More of in 2018 [Infographic]
By: Laura Forer

Reviewing industry trends is always helpful, but few are as fun and beautiful to learn about as design trends.

Shutterstock has put together a visual guide to 11 of the most popular creative trends we can expect to see in 2018, and there's even a section that displays trends from around the world.

We see a lot of ideas having to do with shapes, from ancient geometrics to what Shutterstock calls "natural luxury," which combines geological and fantastical elements. Colors also show up, with punchy pastels and holographic effects both making an appearance on the list.

And we can expect to see more social trends turning up in design features, including cryptocurrency, digital crafts, and global marches, Shutterstock says.

Explore all the predictions, and find some inspiration in the following graphic. Just tap or click to see a larger version.

View the Infographic

About the Author
Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things. LinkedIn: Laura Forer

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